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Video Game Journalists Share Insider Insights at The Art Institute of California

Journalists from top gaming sites and mags part of first game journalism forum

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SAN FRANCISCO - What do video game journalists really think about game developers and the industry? What are some of the patterns they see in successful game titles? Budding game developers recently heard unique insider insights from several top-flight game journalists during the first-ever "Meet the Press: Game Journalism Forum" at The Art Institute of California - San Francisco (www.aicasf.aii.edu). The event on Fri., June 11 featured more than two hours of engaging, behind-the-scenes comments from editors of well-known magazines and web sites focused on interactive entertainment.

The speakers at the event were Mark MacDonald, Executive Editor of Electronic Gaming Monthly, Simon Cox, Editor-in-Chief of Xbox Nation magazine, Greg Kasavin, Executive Editor of Gamespot.com, Dave Smith, News Editor of 1UP.com and Joe Markert, CEO and Founder of Gamehelper.com. The panel discussion was moderated by Justin Frechette, President of the Game Art & Design club of The Art Institute of California - San Francisco.

The journalists covered a variety of issues including their thoughts about the recent E3 trade show and new titles introduced at the event, their approach to reviewing new game titles, how they got into game journalism, patterns in successful games they’ve reviewed, pet peeves they don’t like in games, and new trends in online gaming and handheld technologies. The event also included a Q&A session.

A crowd of Bay Area college and high school students, game developers and professional game journalists attended the event. San Francisco-based gaming media publisher Ziff Davis donated door prize goodie bags featuring copies of their latest magazines to several lucky attendees.

"Game journalists bring a unique perspective to the industry through the sheer number of titles they review and their involvement in the news gathering process,” said Marc Sherrod, academic director for the Game Art & Design program at The Art Institute of California – San Francisco. “This was a unique chance to hear some of their off-the-record comments about what they really think about the industry they cover.”

“Students learned more about the game review process and how journalists critique new games,” added Sherrod. “This will have a direct impact on how they can develop better games by looking at existing titles objectively.”

The Art Institute of California - San Francisco attracts a diverse mix of students from throughout the Bay Area and the world, offering career-focused degree programs in Advertising, Graphic Design, Media Arts & Animation, Game Art & Design, Visual & Game Programming, Multimedia & Web Design, Fashion Design, Fashion Marketing & Management and Interior Design.

The school developed its Game Art & Design and Visual & Game Programming programs in consultation with industry professionals from game development companies in California's vibrant game industry. It regularly hosts guest speakers to provide students with additional insight from industry leaders.

For more information about the school, visit www.aicasf.aii.edu or call 888-493-3261. The school is currently accepting applications for entry into its Summer (July 12, 2004) and Fall (Oct. 4, 2004) class starts.

To be added to the events mailing list for upcoming game-related events open to the public, or for information about guest speaking at the school, please contact Dan Soine, Director of Public Relations, at dsoine@aii.edu.

-from The Art Institute of California - San Francisco

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