While it goes without saying that you should never operate a motorcycle while talking on your cell phone (though I've seen it more than once), the good folks who brought us the Gran Turismo of bike racing, Tourist Trophy, have a free cell phone wallpaper and a free ring tone available to download directly to your mobile phone.

• To get the free Tourist Trophy wallpaper text "April4" to the number 94500.
• To get the free Tourist Trophy revving engine ring tone text "Tring" to the number 94500

The downloads are supposed to work on U.S. phones on the Sprint, Cingular, or T-Mobile networks.

Here's to hoping more companies get into the free ring tone craze, I can't think of better advertising that people downloading and showing off content from their favorite videogames.
[Source: Official Tourist Trophy website]